Two copywriters every marketer should be following (and why)
If you work in marketing or copywriting, you already know how crowded the space is with “10X Your Income In 10 Days” experts. But among the noise, there are some whose work genuinely stands out, both for the quality of what they teach and how they teach it.
Today, I’m talking about Shlomo Genchin and Cole Schafer.
These two powerhouse writers have very different styles, but both have cracked the code on something crucial: how to write copy that actually works. And if you’re serious about leveling up your marketing game, their work deserves your time.
Just FYI, this is not a sponsored post. I've actually benefited from these two greats as a copywriter, and I want you to do the same.
Shlomo Genchin is the copywriter’s copywriter
I want to start with Shlomo because his approach is grounded, practical, and immensely useful. If you’re looking for actionable tools to improve your ads, emails, or any kind of direct response writing, Shlomo’s stuff is a goldmine.
What makes Shlomo a must-follow?
Inbox warrior
His weekly emails are short, practical lessons you can apply immediately—no filler, no fluff.
How to cheat at copy
He offers downloadable cheat sheets that cover headline formulas, emotional triggers, and proven copywriting structures. Beautifully formatted and easy to read, I've used them many times in a pinch.
His course: where you kill at ad copy
Shlomo’s flagship course, Boring Products, Fun Ads, is a hands-on B2B tech ads course that unlocks creative hacks, killer copy, and fresh strategies to make your ads amazing.
Writing Style
Shlomo writes with precision and clarity, but he always manages to sound human and relatable.
Studying Shlomo means adopting frameworks that deliver incredible conversion, and ads that are memorable, not forgettable.
2. Cole Schafer — The poet with a paycheck
Cole’s journey from carpet ripper to founder of Honey Copy shows how powerful real writing can be, not just for aesthetic, but for business growth.
His words are raw, grounded; you can feel them touch you when you read.
Why he's worth studying:
Voice-first copy that converts. Cole teaches how to balance creative flair with persuasion, so your writing sounds good and sells. Read a single email or blog post, and you'll feel your gears boosted and starting to turn.
Study his voice over at coleschafer.com, at honeycopy.co, or at cole.rip (sigh. the aesthetics!) You'll feel the real, I'm telling you.
Authenticity with a side of polish. His work is written with human connection in mind, something you feel immediately.
Emails that reach targets. His weekly emails are a study in targeted casualness, with valuable takeaways or random but related-to-writing lighting streaks gifted to his readers.
His courses: Sharp, concise and hefty. He has courses on copywriting, writing emails, and writing creatively. All of them are short and punchy with no fluff, designed to make you dangerous with a pen in under an afternoon. You start writing better immediately.
Studying Cole helps you become a marketer who can connect, not just pitch, and that sets you apart in a sea of copy machines.
In short:
Combine their strengths: Shlomo’s proven methods + Cole’s personality, and you get a copy that’s both effective and memorable.
All right, here's what's next.
The marketing world is full of advice and quick fixes, but the kind of mastery Shlomo Genchin and Cole Schafer offer comes from deep understanding and real experience. Their content is practical, applicable, and grounded in results.
Bookmark The Creative Marketer, grab Boring Products, Fun Ads, take the Copywriting course by Cole Schafer, and subscribe to both their email lists. Learn from their process, not just their output. Apply their frameworks and style to your own marketing and watch how your writing and conversions improve.
